Nashik, the city that is hosting the Kumbh Mela 2015, is all
geared up with the best of technology to make this grand gathering a unique one
with a lot more to offer the pilgrims and the devotees that they can look
forward to.
You speak of innovation and unique aspects of this Kumbh and
attires turn out to be the attraction for many! While Kumbh Mela is more
popularly known for the gathering of millions of devotees and sadhus who come
to the holy city for the shahi snan, this Kumbh Mela saw a whole new era of
nomenclature of the sadhus and their unconventional attire that added a lot
more to the interesting facts associated with the Kumbh all this while.
Yes! You heard it right.
This year’s Kumbh Mela has witnessed the sadhus styled in attires
that make them stand out of the crowd. Be it the technology or the weather,
there would be hardly anything that has not inspired these sadhus in order to
get noticed.
From being draped in a gunny bag to an attire loaded with
ornaments made out of gold with abstract designs, the gathering saw it all. Looks
like even sadhus are more into dressing up the unique way to make a mark at the
gathering when hundreds and thousands of eyeballs glued to them.
Keeping aside, this side of the congregation, there is
another side to it as well that has emerged as an opportunity for the builders
and developers to market their projects to a mass audience. The builders are
putting up the hoardings and huge posters of their projects on display to
attract more potential buyers to their newly launched projects. However, it
does seem like an interesting and a smart way of utilizing the design and
advertising strategy to market their projects to the mass audience.
Looks like this Kumbh, in short, has been more appealing in
terms of design, appearance and unique nomenclature.